In collaboration with selected Swedish designers, Naow creates products with new modern patterns. We believe that your day-to-day things should be beautiful.
The patterns in this collection are designed by Lotta Kühlhorn, Iwa Herdensjö and Lisa Dalenius. They all have their own expression, individual style and have created pattern designs that make everyday things more interesting.
This Collections Pattern Designers
– I distill life for a pattern project. What happens will be in the pattern!
Lotta is a well known and loved Swedish pattern designer. She studied Graphic Design and Illustration at the Swedish art school, Konstfack. During her career she has worked on books, book design, textiles and porcelain. Lotta has always had patterns as a large part of her work and is inspired by what is happening in her day.
Lotta designed Naows patterns Sunflower and Apple.
– The different forms of expressions give power to each other, where body, structure and design are the common ingredients.
Iwa works as a pattern designer, artist and choreographer. She is also organizing Tango Club Nights in Stockholm. With her background in dancing and her studies in textiles at the Swedish art school, Konstfack, Iwa most enjoys projects where fabric becomes choreographic or the other way around.
Iwa designed Naows patterns Persefone and Hera.
– I can never get enough of patterns and would like everything around me to be filled with geometric shapes. It is something special that happens when different patterns meet, whether they clash or complement each other the experience is very interesting.
Lisa studied textiles at the Swedish art school, Konstfack and stage design at the Kunst Hochschule Berlin-Weissensee. She now works with graphic design and stage design in the Stockholm area.
Lisa designed Naows pattern Square.
Some of the Products
The Iris, Svea, Sonja and Ingrid collections are all made of real leather. They are lined with Hera patterned fabric in tan, black, grey and white.
The liquid hand soap is available in the fragrance Fig. It is made in Sweden with environmentally friendly content. The bottle is made of plastic for easy handling in the home and contains 500 ml liquid soap.
The cosmetics bag comes in two sizes, large 29x19x8 cm and small 23x13x6 cm. The bags are lined and made of matt waxed cotton canvas or of polyvinyl to be water resistant.
The bag with light handles is made of 100% cotton. The handels are made in leather and the lining is water resistent. It closes with a zipper and is 41x45x16 cm.
The bag with dark handles is made of polyvinyl. The handels are made in leather and the lining. It closes with a zipper and is 41x45x16 cm.
The weekend bag is made of high density nylon.
The tote bag is made from 100% cotton canvas, and is 37x38x9 cm.
The towel is printed and made of 100% cotton, 600 g/m2, and comes in two sizes, 30×50 cm and 50×70 cm.
All products have YKK zippers.