In collaboration with selected Swedish designers, Naow creates products with new modern patterns. We believe that your day-to-day things should be beautiful.

The patterns in this collection are designed by Lotta Kühlhorn, Iwa Herdensjö and Lisa Dalenius. They all have their own expression, individual style and have created pattern designs that make everyday things more interesting.


This Collections Pattern Designers


Some of the Products

Product Information

The Iris, Svea, Sonja and Ingrid collections are all made of real leather. They are lined with Hera patterned fabric in tan, black, grey and white.

The liquid hand soap is available in the fragrance Fig. It is made in Sweden with environmentally friendly content. The bottle is made of plastic for easy handling in the home and contains 500 ml liquid soap.

The cosmetics bag comes in two sizes, large 29x19x8 cm and small 23x13x6 cm. The bags are lined and made of matt waxed cotton canvas or of polyvinyl to be water resistant.

The bag with light handles is made of 100% cotton. The handels are made in leather and the lining is water resistent. It closes with a zipper and is 41x45x16 cm.

The bag with dark handles is made of polyvinyl. The handels are made in leather and the lining. It closes with a zipper and is 41x45x16 cm.

The weekend bag is made of high density nylon.

The tote bag is made from 100% cotton canvas, and is 37x38x9 cm.

The towel is printed and made of 100% cotton, 600 g/m2, and comes in two sizes, 30×50 cm and 50×70 cm.

All products have YKK zippers.